Innovative micellar technology allows those on-the-go a quick and easy wipe action cleanse. We don't always have the energy to love and luxuriate in a multi-step cleansing routine. This is a 20 second, pH barrier supporting all-in-one. Micelles are oil molecules suspended in soft water, they attract dirt and grime while leaving a fine protective layer of moisture on the skin, so you feel hydrated, clean and nourished on-the-go.